Inspire Action

YouTube Inspire Action is a new Google MENA program created to promote their YouTube for action business. The program’s objective is to deepen the client understanding of the “Always on” concept and equip them with everything they need to make their video campaigns on YouTube reach full potential.

The Other Guyz was commissioned by YouTube to come up with a new look and feel for YouTube’s event environments. Our task was to move away from the red and black dominated designs into a bright, inspiring concept.

Our talented team came up with a creative direction of a YouTube inspired futuristic utopia that instantly clicked with YouTube’s team. The Other Guyz developed the concept over a couple of weeks to make sure the event would be a hit among the attendees. The event space helped YouTube inspire and educate ten different brands for ten days and will continue to do so until the end of the year.