Tupelo Life is a tech startup with offices in UAE, Qatar and USA. They reached out to us with their latest invention, ‘Smart Scale’. The product measures body weight, mass composition and fat percentage by connecting to the Tupelo mobile application. The product is recommended and endorsed by the American Heart Association.
Our job was to design a distinctive package to stand out against competition by highlighting Tupelo’s unique offering “Tech loaded scale at a slightly lower price”. After defining their brand values and brand story, we set out to create a design that boosts a stunning look and feel to reflect their brand and product purpose. The all black sleek design went on production and was presented in the annual event of the American Heart Association.