Brand Strategy and Rebranding

Tarkeeb is an IT Solutions and System Installations company based in Dubai. An Emirati group acquired the company in 2014 and raised its market share significantly by landing major deals with Du Telecom and Ericsson across UAE.

Our task was to build a new identity that reflects a capable, premium and an Emirati brand. Inspired by the beehive, we used the hexagon shape to symbolize the networking process. We also used 7-fiber optic cables heading towards the sky as a representation of the bright future ahead of the company and UAE.