Brand Activation at Dubai International Film Festival

MBC Group (The Middle East Broadcasting Center) is the first and largest private free-to-air satellite broadcasting company in the Arab World. It was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. MBC owns 18 TV channels and online VOD and gaming platforms.

They reached out to us to design and build their brand activation space in Dubai International Film Festival, the 2017 edition. They wanted the activation to showcase their multiplatform capabilities services to the international audience attending the festival. The London underground map inspired design helped highlight where MBC started while showcasing all their platforms.