MBC 2 is the number one free to air movie channel in the Middle East and part of MBC Group. Every year they have a presence in MEFCC to engage their hardcore movie fans.
This year they commissioned The Other Guyz to design and produce a futuristic experiential stand at Comic-Con to host Scoop with Raya interviews with Hollywood stars in addition to engaging the fans to drive footfall to the stand.
We created a digital game based on MBC 2 summer movie list to test their movie knowledge for a chance to win a Nintendo Switch. The game questions were displayed on a gigantic curved screen for an immersive experience while the participants answered the questions through the tablets.
Scoop with Raya wing on the stand hosted the celebrities Anthony Mackie AKA Falcon from The Avengers, Liam Cunningham AKA Ser Davos from Game of Thrones and Kane the WWE Champion.