Kavo Kerr Group was founded in 1891 and is based in Washington DC. It manufactures and distributes dental products that cater to dental hygienists, general practitioners, specialists, community health organizations, universities, and governments.
They invited us to pitch for their exhibition wing at AEEDC, the largest dental manufacturers trade show in the Middle East hosted in Dubai World Trade Centre.
Our task was to design and build their 306sqm space divided into 4 islands. The exhibition space was to be designed to host the multiple brands owned by the group in addition to introducing the new brand identity after merging Kavo and Kerr in one group.
We designed a sleek and modern structure that matches the new identity. One of the islands had a stage for guest speakers showing a live feed on the big screen. Another island had a high-end dentist clinic to showcase their flagship dental chair.