The First Cinema Special Effects Event in the Middle East

FUNN is an organization established by Sharjah government (under the patronage of Her Highness Sheikha Jawaher Al Qasimi, wife of His Highness The Ruler of Sharjah)

They invited us to pitch for an event dedicated to Special Effects in Cinema and TV, which would make it the first of its kind in the Middle East. It’s an educational and entertainment experience for Sharjah youth and adults.

Our pitch-winning concept for SFX was to offer the visitors a glimpse of what happens behind the scenes in blockbuster movies. The idea was to create an exclusive experience for visitors to walk through a massive movie studio with multiple experiential film sets built and scattered around the hall. Each set was carefully crafted by cinema professionals to teach the visitors about special effects makeup, the use of props and wild animals, how to simulate different seasons and weather conditions, lighting techniques and camera tricks in cinematography.

The Other Guyz collaborated with 20 cinema and special effects experts to create a masterpiece of an experience to all visitors. The event took place at Sharjah Expo and hosted more than 2000 visitors over 2 days. SFX was the first of its kind and was featured in multiple media outlets across UAE.