Dubai Future Foundation founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It was launched to play a pivotal role in shaping the future of Dubai along aside the launch of Dubai Future Agenda as a roadmap for the Foundation to shape the future of the strategic sectors in the medium and long term in cooperation with government and private sector entities.
To pitch for the Foundation’s exhibit design over a space of 8m x 2m to represent them at the EmTech MENA conference. The concept had to take the visitors through a clear journey of DFF initiatives.
We came up with a clean, sleek and open exhibit to attract event visitors to step into the stand — the space showcased DFF initiatives through video content, 3D cutout letters in addition to written material on the edge-lit acrylic panels.