Danaher Corporation headquartered in Washington, D.C. is a Fortune 500 science and technology innovator helping solve complex challenges and improving quality of life around the world. They commissioned The Other Guyz to design and build the presence of their dental platform at AEEDC Dental Exhibition 2019. Danaher dental platform represented by some of the largest brands in the sector, KavoKerr, Nobel Biocare, Leica, Ormco and Implant Direct.
To design and build three islands for five different brands while showing they all belong to one large mother brand.
We represented every single brand within their spaces through their brand identities while maintaining a similar structural design split over three islands. The stands showcased a variety of products from dental chairs to dental implants in addition to hosting a hands-on area to teach dental students how to use some of the products. The stand was a huge success and, our clients achieved great ROI during their presence at AEEDC.