ABBOTT LABORATORIES

Annual Cycle Meeting Event

Abbott commissioned The Other Guyz to come up with an event concept using this headline “Be A Legend” to boost an inspirational vibe throughout the whole event to inspire its employees about Abbott’s future under the new regional leadership. In addition, they also wanted to host a special session where employees present their talents on stage like Arab’s Got Talent show.

Our pitch-winning concept for Abbott’s three-day cycle meeting conveyed the message of “Be A Legend” through a creative theme that was applied to all event elements from stage to branding materials and entertainment.  The custom-designed stage had a wing for the talent show where attendees got to live moment of fame.