YouTube Inspire Action is a new YouTube MENA program created to promote their YouTube for action business. The program’s objective is to deepen the client understanding of the “Always on” concept and equip them with everything they need to make their video campaigns on YouTube reach full potential.
We worked with YouTube to come up with a new look and feel for YouTube’s event environments after the brand decided to move away from the red and black dominated concepts into a more bright and inspiring concept.
TOG came up with a creative direction of a YouTube inspired futuristic utopia that instantly clicked with YouTube’s team. We developed the concept over a couple of weeks to make sure the event would be a hit among the attendees. The event space helped YouTube inspire and educate different brands during a series of events.