Sharjah Girl Guides is a non-profit volunteer-driven organization that offers extra-curricular activities and programs for girls. Guiding provides an outlet for girls to have new experiences, discover themselves and develop their skills in a safe, fun environment.
SGG reached out to TOG to help them execute their annual event titled, Challenge Accepted. The brief was really exciting as it was the first female obstacle race event to be held in the Emirate of Sharjah. Additionally, SGG wanted to create a festival-like environment for the participants and their supporters to party and grab a bite after the race. The carnival had multiple activations for public engagement, DJ set, food trucks and kids fun zone. We used the brand’s bright colors to create a theme from wooden pallets, scaffolding, colored ribbons, wooden panels and custom-designed outdoor furniture to boost a unique look and feel.