MBRCGI was established to stimulate and enrich the culture of innovation within the government sector through the development of an integrated innovation framework. The goal is for innovation to become one of the key pillars of the UAE government in line with the vision of H.H. Sheikh Mohammed Bin Rashid AlMaktoum, UAE Vice President, Prime Minister and Ruler of Dubai, which aims to develop government operations and enhance the UAE’s competitiveness, making the UAE one of the most innovative governments around the world.
UAE Innovation Month is a government initiative that provides an opportunity for all the people in the UAE, across all Emirates, to come up with innovative and practical solutions that will contribute in building the next 50 years in four areas. We invite everyone, from all backgrounds and age groups, to submit their innovative solutions to contribute to achieving the four Zero objectives, as part of unified efforts to prepare for the next 50 years.
MBRCGI reached out to TOG to help design execute and manage a temporary experiential hub for the initiative in each Emirate for one month. The hub would be the main spot for innovators to share and present their ideas to the government representatives in a pitch-like environment. Additionally, the hub included Merchandise pop-up, waiting area a VR experience for public engagement. The VR experience was a simulation of life on the International Space Station in line with the UAE’s first astronaut Hazza Al Mansouri’s visit to the ISS. The ruler of each Emirate opened the emirate hub to kick off the competition month.