MBC 2 is the number one free to air movie channel in the Middle East and part of MBC Group. It’s by far the most viewed movie channel in the region. They wanted to promote their summer movie list along with their signature TV show Scoop with Raya.
They reached out to TOG to help them create brand presence at Comic Con Dubai (MEFCC) the largest pop culture event in the region.
TOG came up with an experiential concept to host a movie based gaming competition to be played in a massive 14m wide curved LED screen. In addition to the game, the space had a special corner for Scoop with Raya to interview the Hollywood guest stars at Comic Con.
The game was designed to grab the attention of all the movie buffs at the convention. It was based on the MBC 2 summer movie list to test the visitors’ knowledge for a chance to win a Nintendo Switch. The game questions were displayed the large screen for an immersive experience while the participants answered the questions through individual tablets.
Scoop with Raya corner on the stand hosted a bunch of celebrities from Anthony Mackie AKA Falcon from Marvel’s Avengers, Liam Cunningham AKA Ser Davos from Game of Thrones to Kane the WWE Champion.