Invasion is an online war-themed MMO game that challenges you to conquer and battle your way to world domination amid a global apocalypse. The application is a big hit in the region and available for download on iOS and Android. The app has 20K+ downloads and comes in multiple languages including Arabic.
Invasion collaborated with Wizzo the social media platform for gamers in the Middle East to launch the Arabic edition of the game and to introduce the new brand ambassador Haifa Wehbe, the famous Lebanese pop star.
Wizzo reached out to us to help them make the announcement and create a memorable experience for the press. TOG created an experiential environment transforming a venue into a war zone inspired by the game. The idea was to transport the attendees into a war zone once they stepped into the location. The brand ambassador, Haifa was introduced on stage through a military-themed choreography that ended up revealing the pop star.
Military Props Production