FUNN is an organization established by Sharjah government (under the patronage of Her Highness Sheikha Jawaher Al Qasimi, wife of His Highness The Ruler of Sharjah)
TOG was invited to pitch for an event dedicated to the art of Special Effects in Cinema and Television, which would make it the first of its kind in the Middle East. FUNN wanted it to be an educational and entertainment experience for youth and adults alike.
Our pitch-winning idea was simply to provide the visitors with a glimpse of what happens behind the scenes in blockbuster movies. The concept was built around the idea of having the visitors walk through a massive movie studio with multiple experiential film sets built and scattered around. Each set was carefully crafted by cinema professionals to teach the visitors about special effects makeup, the use of props and wild animals, how to simulate different seasons and weather conditions, lighting techniques and camera tricks in cinematography.
TOG collaborated flew 20 cinema and special effects experts all the way from Egypt to create a masterpiece of experience for all visitors. The event took place at Sharjah Expo and hosted more than 2000 visitors over two days.
SFX was the first event of its kind, and it was featured in multiple media outlets across UAE.