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Homegrown Startup

Arab Youth Center

ARAB YOUTH STARTUP MARKETPLACE

The Arab Youth Startup Marketplace is an event organized by the Arab Youth Center, under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs.

 

The event brings together aspiring Arab startups from across the Arab Region to showcase their creative ventures, exchanging knowledge with like-minded creative and industry leaders, and ultimately collaborating with investors to boost their growth.

 

TOG came up with a pitch-winning concept that grabbed the attention of the AYC team from the first round. We enhanced the existing event identity by introducing a new masterpiece central structure to host all interviews in addition to new sleek ten startup tables; each hosted ten startup kiosks back to back.

 

The sophisticated central structure had twelve LED screens in total, six triangular-shaped screens on the top in addition to six rectangular-shaped screens on the sides.  All screens displayed different content about the success of Arab startups in the region like Careem that was acquired by Uber and later Souq that was acquired by Amazon.

SERVICES

Conceptualization

 

Space Design

Graphic Design

 

Event Production

Welcome Kits Production

 

On-Ground Management